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9 Keyword Research & Analysis Tips

Keyword research is one of the most important and high-return activities in the online marketing field. While searching for the right keywords, you also acquire an insight into what matters most to your customers.

Working on search engine optimisation is not about bringing visitors to a website, what matters most is getting the right visitors. To bring in the visitors you want, you need to assess the value that each keyword has for your services, making sure that the visitors are going to find what they are looking for.
The Basics of Professional Keyword Analysis Who are your target customers? It's time to create your buyer persona! The goal is to map out the different topics that your target customer searches for in Google. To do that, you need to identify what is that your potential customers care about.
Depending on your industry, you may have several different buyer personas.
Ask yourself these questions:
 What is their age?  What is their income?  What is their occupation?  W…
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Personas - How to Create User Personas Examples

Create User Personas for Your Buyers Most websites have not been planned with the conversion needs of target visitors in mind. If you overlook the importance of discovering your target user’s unique needs, you will not be able to write content that addresses those needs. This will sure keep your visitors from converting to customers.

Your target website users have unique personality traits. You must understand their common needs and goals as well as their buying psychology. The composite personality archetypes of your website’s visitors are called “personas”. In user-centered design and marketing, personas are defined as fictional characters created to represent the different user types that might use a site, brand, or product in a similar way.*

Creating your user’s persona helps you target different personality types and maximize your conversion rate. You can discover the personas of your potential customers by conducting user interviews, by observing focus groups, and by analyzing …

How to Optimize an E-Commerce Website

E-Commerce websites face unique challenges when it comes to search engine optimisation (SEO). Why is it that search engines don’t bring E-Commerce websites on the first page? Most of the times it’s because E-Commerce website owners do not take into account any SEO practice, focusing only on sales.

This article is both useful for a new E-Commerce business, as well as for an already established online store with thousands of products. There is no recipe for success that can apply to each and every business, but there are some aspects that must be taken into account for any E-Commerce marketing strategy. If used smartly, SEO can significantly increase sales.

1. Avoid duplicate content One of the important issues from an SEO viewpoint is avoiding duplicate content. Here's how you can avoid such issues.

Try to avoid using the manufacturer’s product descriptions or list of specifications from a sell sheet. Write the product description for your customer, making sure that it includes un…

Email Management Tips - Get It all Done On Time!

Are you wasting time trying to manage your Inbox? Nowadays we all receive way too many emails and spend a lot of time trying to manage them.

If you feel like you are wasting too much time on emails and things are getting out of control, you need to re-evaluate the way you manage it!

Did you ever find yourself scrolling through your inbox looking for that certain email that contains essential information you need right away? Just how much time did you waste like that?

But don’t worry, I’ve put together some tips to help you regain control over your inbox, so you can allocate your precious time to more important things. Don’t let your email manage you!
1. First, delete unnecessary messages When you open your email inbox in the morning, the first thing you must do is delete unnecessary messages, without spending too much time on them.

It’s good to do this before opening and reading high-priority email, so you can start your day clean and focus on what really matters.
2. Unsubscribe from…

10 Chrome Extensions for Marketers

I used to change my browser at least once a year. I tried different versions of Opera, Safari, Firefox, even IE, but I decided to stick with Google Chrome. It's fast and it has a lot of crazy good extensions that help me do my marketing job a little bit better.

A good thing to have in mind is that Google Chrome's Extensions, much like Android's Apps, are full of garbage with a few gold nuggets hidden amidst the madness.

I have here 10 Chrome extensions that I couldn't live without.
1. Grammarly Grammarly's Chrome browser extension is my best friend when writing something.
It makes sure that my messages, documents, and social media posts are clear, mistake-free, and impactful. 
Grammarly detects correctly spelled words used in the wrong context.
You can stop worrying about miss-using homophones like lose/loose, affect/effect, lie/lay, there/their/they’re, and many other commonly confused words.

The grammar checker can fix hundreds of complex grammatical errors, incl…

Free Online Marketing Tools - My Personal List

I love online marketing and while I think that there are tools out there that are worth all the money, I know that every freelancer or small business has a very low online marketing budget to start with.

There are free tools that can make your online marketing work easy and fun.

I made a list of the free online marketing tools I love most and hope that everyone will find at least one useful free tool in here.

Write a comment on this blog post and let me know what's your favorite online marketing tool and why.

Hope you enjoy reading my post.
Free Browser Extensions There are a few browser extensions that help me save time and do my marketing work in a smarter way. I published a top 10 Chrome extensions for marketers.



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As a content seller, you receive the exact amount you specified for the Purchase Link when a payment occurs.
The buyer is charged the amount you specified…