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Personas - How to Create User Personas Examples

Create User Personas for Your Buyers Most websites have not been planned with the conversion needs of target visitors in mind. If you overlook the importance of discovering your target user’s unique needs, you will not be able to write content that addresses those needs. This will sure keep your visitors from converting to customers.

Your target website users have unique personality traits. You must understand their common needs and goals as well as their buying psychology. The composite personality archetypes of your website’s visitors are called “personas”. In user-centered design and marketing, personas are defined as fictional characters created to represent the different user types that might use a site, brand, or product in a similar way.*

Creating your user’s persona helps you target different personality types and maximize your conversion rate. You can discover the personas of your potential customers by conducting user interviews, by observing focus groups, and by analyzing …