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About me

For the past few years I've immersed myself in digital marketing with a passion & drive to learn everything there is to know about this ever-changing channel. I quickly realized that I would have to resign myself to being an eternal student as digital is continuing to evolve, improve and change. 

I have 6+ years of experience translating business initiatives and marketing strategies into bottom-line results in sales, revenue, and client growth. I’m quick to grasp new ideas and develop innovative solutions to any kind of problem. 

I’ve built my career in a variety of roles and industries, in companies where I was not only the marketing guru but also the admin, copywriter, detective, and the creative problem solver. I’m used to wearing many hats and I love it. I thrive in an environment where no two work days are the same.

Naturally, I am passionate about digital marketing, and all the techy, geeky stuff which goes with that.  I love being part of a constantly evolving, exciting industry, and a great community of SEO, and digital marketing enthusiasts.

Marketing is all about stories, relationships, and magic. I am always happy to bring fresh marketing ideas, cutting-edge insights and motivation to build and grow the companies I work with.

I get excited about figuring out what makes a customer engage. I love unlocking what makes them tick and advocate for a brand. Creating content that is useful to the customer, and mapping out a killer social media and digital strategy that increases leads is what I do best. I’m passionate about driving value from online marketing. My background is in research and content creation, blogging, email strategy and social media.

You can only DO digital well, if you truly love it, and I do -  which is why I continue my quest to learn more every day.

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Your target website users have unique personality traits. You must understand their common needs and goals as well as their buying psychology. The composite personality archetypes of your website’s visitors are called “personas”. In user-centered design and marketing, personas are defined as fictional characters created to represent the different user types that might use a site, brand, or product in a similar way.*

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