Free Online Marketing Tools - My Personal List

I love online marketing and while I think that there are tools out there that are worth all the money, I know that every freelancer or small business has a very low online marketing budget to start with.

There are free tools that can make your online marketing work easy and fun.

I made a list of the free online marketing tools I love most and hope that everyone will find at least one useful free tool in here.

Write a comment on this blog post and let me know what's your favorite online marketing tool and why.

Hope you enjoy reading my post.

Free Browser Extensions

There are a few browser extensions that help me save time and do my marketing work in a smarter way. I published a top 10 Chrome extensions for marketers.

Easy & Commission-Free Payment Processor


Paydemic is the fastest way to get paid for your client work.

As a content seller, you receive the exact amount you specified for the Purchase Link when a payment occurs.

The buyer is charged the amount you specified, plus a commission.

My tip: offer clients a discount if they prepay using Paydemic that way you don't have to worry about not getting paid for work down the road. There's nothing worse than having to chase a client for money.

If you sell online content, for example, Paydemic allows you to bundle it however you wish - from ongoing subscriptions to payment for a single article - and sell it directly to your consumers.

The platform enables you to package and sell your articles, videos, images and audio in just a few clicks, with a comprehensive solution incorporating micro-payments, paywall, content hosting, reporting and invoicing to open up lucrative new revenue streams.

Paydemic takes away the risk associated with implementing a new e-commerce platform as it is easy to integrate and you don't need to pay any fees upfront.

Get your free Paydemic account and start selling now.

Free Anti-Virus to protect your great work


Anti-virus software is a must if you work from a PC / Windows based machine, but nowadays it also comes in very handy on your phone.

I've used several different ones in the past, but AVG is my favorite.

It seems to alert me when I've hit a virus and does the best job at preventing it from getting out of hand. There's nothing worse than losing productivity time because your machine is destroyed by a virus.

I have it both on my mobile phone and on my computer and I'm very happy with it.

You can download your free AVG software here.

Useful Free Tools From Google


Gmail is my favorite email platform. Ever.

You can search and actually find emails easily.

You can label and filter emails in a variety of ways to easily manage your inbox.

You can connect with people who email you on Google+ right from your inbox.

You can use Google Labs to add easy access to your favorite apps right in your inbox - I use it to see my latest five Google Docs.

I could keep going, but I will just say that if you are using other email providers, you are missing out.

Google Alerts

Google Alerts is a free tool you can use to monitor mentions of your name, your blog, or your business online.

You can set it up to email you each time it finds a mention of a particular search or have the mentions sent as an RSS feed to your RSS reader.

You can also use it to monitor the latest news in your niche by keyword to help come up with new topics to write about.

Google Analytics

Google Analytics is a free analytics tool that you can install on your blog and freelance writing portfolio to help you determine how much traffic you are receiving and where it is coming from.

If you market yourself using social media, guest blogging, or other online marketing strategies, Google Analytics will let you know which ones are working the best at sending clients to your website.

Google Docs

Google Docs (now Google Drive) is an easy way to share files with clients. I love it for the fact that I can access my documents and spreadsheets anywhere I go on the Internet which can be handy since I switch between my desktop, laptop, and iPad often.

I have several collaborators who, once I've written a document, I will share it with them. Then they can easily send me notes or questions without having to send files back and forth. I can also create spreadsheet examples to share publicly in my posts that readers can download or save to their own Google Drive.

Google Search Console (GSC)

Google Search Console (GSC) is a free tool that helps you learn more about your website's performance on the web.

You can use GSC to submit a sitemap of your website to Google search, see a list of your backlinks, learn more about how your website ranks for particular keywords and see click through rates, get suggestions for on-site search optimization, and much more.

It's also easy to detect crawling errors. If you see a page on your website that is linked from many places but now has a 404 status, make sure that you re-establish that page or you do a 301 redirect as soon as possible.

Every day that goes by and you're not aware of such issues, you are wasting traffic and with that, you're wasting money.

Free Social Media Tools


Buffer makes keeping your Twitter, Facebook, and LinkedIn accounts updated a breeze.

Simply set a schedule of when you would like to send updates for each account, then start adding updates to your Buffer. It will put those updates in the next available time slot so you aren't bombarding your followers with tons of updates for the one hour you're online reading a day.

You can use the free plan for a limited amount of scheduled up dates for three social networks, but they also have paid plans that offer so much more awesome stuff.

You can sign up for your free Buffer account here.


HootSuite is a social media management tool that lets you monitor different streams of social updates on one screen. I use it to manage my Twitter accounts so I can see my mentions, direct messages, important Twitter lists, and keyword searches all organized in a few different tabs.

You can use the free plan to manage up to three social profiles and one user.

You can get your free account here.

Did you ever run a cool hashtag campaign for your blog, for a giveaway, for your birthday....well you name it! :) Hashtag campaigns are cool! helps you collect and showcase the best posts, photos or videos from Facebook, Twitter, Instagram & others by hashtag or from specific profiles.

Here's how it can look like:

You can get your free account here.


IFTTT (If This Then That) is a free service that allows you to automate tasks between applications and social networks. It helped me grow my Twitter followers and it mkes my online marketing work so much easier with all the integrations it offers. I will not write here a long description about it. PCMAG has here The 110 Best IFTTT Recipes. 

You can join IFTTT for free here.


Use your Facebook profile and Facebook Page to promote your blog and freelance writing business. Both allow you to connect with people in different ways - with profiles, you can have public updates that you share with subscribers and with pages, you can have fans and use advertising options like Sponsored Stories and Promoted Posts to get your content seen by an even larger audience.

Facebook Ads

In addition to using Sponsored Stories and Promoted Posts, try using Facebook Ads to get your page or freelance writing portfolio in front of potential clients at companies you would like to write for.


Quora is a great network to use to build authority in your niche by answering questions, drive traffic to your blog by including links to posts as references to answers you share, and find new topic ideas by looking at the questions people are asking. You can also get yourself some cool links from there.

Don't stress too much about the fact that they have rel=nofollow attributes. These links will bring you relevant traffic and they will pass on trust to your website. You have a lot to win and nothing to lose if you invest a bit of time in Quora.


LinkedIn is the top social network for professionals. As a freelance writer looking to work with other businesses, it's essential to keep a current profile and active account. Some ways to attract freelance writing clients on LinkedIn is to use LinkedIn Answers and Groups to interact with people in the industries you write about. LinkedIn Ads are also a good way to go to get your profile or portfolio in front of specific companies that you want to write for. Hint: look at LinkedIn company pages for the businesses you write for, see what they classify themselves as, and target your ad towards businesses in similar categories.


Twitter is an easy social network to use to connect with other bloggers and potential freelance writing clients. You can also use their new ad network to promote your account and tweets to help get more exposure for yourself and your content.

Free tools for more technical online marketers


Filezilla is a free FTP utility that you can use to upload files to your website. If you use WordPress themes, it's a must to have on hand to back up your custom functions file before editing it just in case you break your site and need to restore the original file.

You can download Filezilla for free here.


Pingdom allows you to monitor your website and get email alerts any time it is down. You can get a free account to monitor one domain, but it also has a lot more fancy features. This way you can make sure your website is always up and running so you can continue to get business.

Sign up for the free version of Pingdom here.

Sublime Text

For those who like to do a bit of coding, Sublime is a free tool for Windows that allows you to edit PHP, .htaccess, XML, and other files and save them without the extra formatting that will mess up the functionality. Great for those editing WordPress themes, custom tracking pixels, and other website files.

You can download Sublime Text here.

Image Editing Tools


GIMP is a free cross-platform image editor available for GNU/Linux, OS X, Windows and more operating systems. I use it mostly to crop and resize images for blog posts, but it can really do so much more.

You can download GIMP and learn how to use it with their easy tutorials here.


With layers, filters and plugins, Paint.NET will make your photos shine

Sometimes it's best if your photo editor isn't overloaded with bells and whistles. Paint.NET's simplicity is one of its key selling points; it's a fast, easy to operate free photo editor that's perfect for those little tasks that don't need the sheer power of GIMP.

It has nothing to do with Microsoft's Paint editor. It has added essential editing tools like layers, an undo history, a raft of filters, numerous community-created plugins, and a brilliant 3D rotate/zoom function that's useful for recomposing images.

You can download Paint.NET here.

If you need professional design tools, then Adobe's Creative suite is the way to go. But if you\re just doing marketing like me, you'll need some simple image-editing hacks from time to time. And you can do it all for free.