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Showing posts from January, 2018

9 Keyword Research & Analysis Tips

Keyword research is one of the most important and high-return activities in the online marketing field. While searching for the right keywords, you also acquire an insight into what matters most to your customers.

Working on search engine optimisation is not about bringing visitors to a website, what matters most is getting the right visitors. To bring in the visitors you want, you need to assess the value that each keyword has for your services, making sure that the visitors are going to find what they are looking for.
The Basics of Professional Keyword Analysis Who are your target customers? It's time to create your buyer persona! The goal is to map out the different topics that your target customer searches for in Google. To do that, you need to identify what is that your potential customers care about.
Depending on your industry, you may have several different buyer personas.
Ask yourself these questions:
 What is their age?  What is their income?  What is their occupation?  W…