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How to develop a product vision in 7 steps

Developing a product vision I am a big fan of Google’s vision statement “to organize the world’s information and make it universally accessible and useful.” It’s both, high-level and specific, and withstands the test of time.

A vision statement is a foundation for a successful product strategy. A product vision represents the core essence of its product or product line. It also sets the direction for where a product is headed or the end state for what a product will deliver in the future.

The hardest part about creating a product vision is that it needs to resonate with all stakeholders — they have to be convinced that your development plan is aligned with company goals and is right for your customers. passing on a clear vision across your entire organization is crucial for creating a successful product. The product vision is what guides everyone involved in making the product a success: product management, development, marketing, sales, and support.

“If you are working on something …

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