Sunday, September 17, 2017

10 Chrome Extensions for Marketers

September 17, 2017 2
I used to change my browser at least once a year. I tried different versions of Opera, Safari, Firefox, even IE, but I decided to stick with Google Chrome. It's fast and it has a lot of crazy good extensions that help me do my marketing job a little bit better.

A good thing to have in mind is that Google Chrome's Extensions, much like Android's Apps, are full of garbage with a few gold nuggets hidden amidst the madness.

I have here 10 Chrome extensions that I couldn't live without.
Chrome extensions for marketers

1. Grammarly

Grammarly's Chrome browser extension is my best friend when writing something.
It makes sure that my messages, documents, and social media posts are clear, mistake-free, and impactful. 

Grammarly detects correctly spelled words used in the wrong context.
You can stop worrying about miss-using homophones like lose/loose, affect/effect, lie/lay, there/their/they’re, and many other commonly confused words.

The grammar checker can fix hundreds of complex grammatical errors, including subject-verb agreement, article use, and modifier placement, to name just a few.

Download Grammarly for Chrome.

2. Link Redirect Trace

Link Redirect Trace is a search engine optimization browser extension that I find very useful due to the fact that it helps me discover On-page and Off-page SEO issues in seconds.

Just imagine that you do a website re-launch with the de-index option checked on.
If you don't monitor your website's performance in the SEPRs,
you can lose 100% of your traffic and revenue in days.

Even if you then get all the traffic back the damage can be massive.
On a website relaunch that went wrong I've seen a 25% traffic loss in the 1st week
and an 80% traffic loss on the page that generated the most revenue.

The Link Redirect Trace browser extension helps you find such problems in a second.
It detects every link redirect hop, analyzes robots.txt for every hop,
analyzes HTML <head> NoIndex, NoFollow per redirect hop,
analyzes the HTTP header X-Robots Noindex, Nofollow, NoArchive,
shows cookies set for each redirect hop so you understand those affiliate ad links.

Download Link Redirect Trace for Chrome.

3. Facebook Pixel Helper

A great Chrome extension for marketers that do Facebook ads or measure the results of the Facebook campaigns. The Facebook Pixel Helper is a troubleshooting tool that helps you validate your pixel implementation.

It works in the background to look for conversion or Facebook pixels and provide real-time feedback on the implementation. A small number will appear on the Facebook Pixel Helper icon to indicate the number of pixel events.

You can check if your pixel is active on the pages that are important for your website's conversion tracking.

Download the Facebook Pixel Helper for Chrome.

4. Google URL Shortener Extension for Chrome

Shorten URLs on the fly with a single click in your browser. This extension saves me a lot of time every day.

Download the goo.gl URL Shortner for Chrome.

5. Tag Assistant by Google

I use the Google Tag Assistant extension for Chrome to troubleshoot installation of various Google tags including Google Analytics, Google Tag Manager and more.

It checks most Google tags including Google Analytics, Adwords Conversion Tracking, Google Tag Manager and more. I sometimes use the Google Tag Assistant Recording to record a typical user flow to and through my website and instantly validate, diagnose, and troubleshoot issues with your Google Analytics implementation.

6. AdBlock for Chrome

One of our favorite extensions, this will block unwanted ads and pop-ups, making your browsing experience much more enjoyable.

AdBlock for Chrome works automatically, but you can customize it. You can choose to continue seeing unobtrusive ads, whitelist your favorite sites, or block all ads by default. Just click "Add to Chrome," then visit your favorite website and see the ads disappear!

7. Buffer

Buffer is the best way to share great content to Twitter, Facebook, and LinkedIn from anywhere on the web, with just one click. I use it to create custom social queues with interesting content that is scheduled to be published on my social media channels. I like to keep my audience entertained with the best content out there.

Sharing content across multiple social media platforms can require a lot of copy and paste that you don’t want to do. Buffer makes it easy to share to all of your social media sites with just one click, cutting out the long process and helping you get your content viewed and shared across the web.


8. OneTab

I've tried other tab-management solutions in the past, but this is the first one that I actually use. It optimizes for exactly the right workflow: "I have too much clutter right now, let's collect it all up and make it easy to sift through."

If you find you regularly go past the number of manageable tabs and never know if you really want to keep some or close them all, this is the plugin for you.

When you’re going to write an article and you find yourself with too many tabs open, all you have to do is run the OneTab extension for Google Chrome. Active web pages will be closed, but their URLs will be automatically saved within a single tab.

9. Pablo

I'm not a designer, but I know that an image can worth 1000 words. That's why my social shares always have an image. How I do it? I use Pablo by Buffer. This extension enables you to grab images you find, format them for social media networks, add your text and make minor design edits, and publish them using Buffer.

Download Pablo for Chrome.

10. Buzzsumo

While I browse the web, I'm always curious to see how popular is an article on social media. I use Buzzsumo for Chrome to see the real social media share counts, but also the top most shared content for any website.

Sunday, September 3, 2017

Free Online Marketing Tools - My Personal List

September 03, 2017 0
I love online marketing and while I think that there are tools out there that are worth all the money, I know that every freelancer or small business has a very low online marketing budget to start with.

There are free tools that can make your online marketing work easy and fun.

I made a list of the free online marketing tools I love most and hope that everyone will find at least one useful free tool in here.

Write a comment on this blog post and let me know what's your favorite online marketing tool and why.

Hope you enjoy reading my post.

Free Browser Extensions

There are a few browser extensions that help me save time and do my marketing work in a smarter way. I published a top 10 Chrome extensions for marketers.


list of Free Online Marketing Tools

Easy & Commission-Free Payment Processor

Paydemic

Paydemic is the fastest way to get paid for your client work.

As a content seller, you receive the exact amount you specified for the Purchase Link when a payment occurs.

The buyer is charged the amount you specified, plus a commission.

My tip: offer clients a discount if they prepay using Paydemic that way you don't have to worry about not getting paid for work down the road. There's nothing worse than having to chase a client for money.

If you sell online content, for example, Paydemic allows you to bundle it however you wish - from ongoing subscriptions to payment for a single article - and sell it directly to your consumers.

The platform enables you to package and sell your articles, videos, images and audio in just a few clicks, with a comprehensive solution incorporating micro-payments, paywall, content hosting, reporting and invoicing to open up lucrative new revenue streams.

Paydemic takes away the risk associated with implementing a new e-commerce platform as it is easy to integrate and you don't need to pay any fees upfront.

Get your free Paydemic account and start selling now.

Free Anti-Virus to protect your great work

AVG

Anti-virus software is a must if you work from a PC / Windows based machine, but nowadays it also comes in very handy on your phone.

I've used several different ones in the past, but AVG is my favorite.

It seems to alert me when I've hit a virus and does the best job at preventing it from getting out of hand. There's nothing worse than losing productivity time because your machine is destroyed by a virus.

I have it both on my mobile phone and on my computer and I'm very happy with it.

You can download your free AVG software here.

Useful Free Tools From Google

Gmail

Gmail is my favorite email platform. Ever.

You can search and actually find emails easily.

You can label and filter emails in a variety of ways to easily manage your inbox.

You can connect with people who email you on Google+ right from your inbox.

You can use Google Labs to add easy access to your favorite apps right in your inbox - I use it to see my latest five Google Docs.

I could keep going, but I will just say that if you are using other email providers, you are missing out.

Google Alerts

Google Alerts is a free tool you can use to monitor mentions of your name, your blog, or your business online.

You can set it up to email you each time it finds a mention of a particular search or have the mentions sent as an RSS feed to your RSS reader.

You can also use it to monitor the latest news in your niche by keyword to help come up with new topics to write about.

Google Analytics

Google Analytics is a free analytics tool that you can install on your blog and freelance writing portfolio to help you determine how much traffic you are receiving and where it is coming from.

If you market yourself using social media, guest blogging, or other online marketing strategies, Google Analytics will let you know which ones are working the best at sending clients to your website.

Google Docs

Google Docs (now Google Drive) is an easy way to share files with clients. I love it for the fact that I can access my documents and spreadsheets anywhere I go on the Internet which can be handy since I switch between my desktop, laptop, and iPad often.

I have several collaborators who, once I've written a document, I will share it with them. Then they can easily send me notes or questions without having to send files back and forth. I can also create spreadsheet examples to share publicly in my posts that readers can download or save to their own Google Drive.

Google Search Console (GSC)

Google Search Console (GSC) is a free tool that helps you learn more about your website's performance on the web.

You can use GSC to submit a sitemap of your website to Google search, see a list of your backlinks, learn more about how your website ranks for particular keywords and see click through rates, get suggestions for on-site search optimization, and much more.

It's also easy to detect crawling errors. If you see a page on your website that is linked from many places but now has a 404 status, make sure that you re-establish that page or you do a 301 redirect as soon as possible.

Every day that goes by and you're not aware of such issues, you are wasting traffic and with that, you're wasting money.

Free Social Media Tools

Buffer

Buffer makes keeping your Twitter, Facebook, and LinkedIn accounts updated a breeze.

Simply set a schedule of when you would like to send updates for each account, then start adding updates to your Buffer. It will put those updates in the next available time slot so you aren't bombarding your followers with tons of updates for the one hour you're online reading a day.

You can use the free plan for a limited amount of scheduled up dates for three social networks, but they also have paid plans that offer so much more awesome stuff.

You can sign up for your free Buffer account here.

Hootsuite

HootSuite is a social media management tool that lets you monitor different streams of social updates on one screen. I use it to manage my Twitter accounts so I can see my mentions, direct messages, important Twitter lists, and keyword searches all organized in a few different tabs.

You can use the free plan to manage up to three social profiles and one user.

You can get your free account here.

Walls.io

Did you ever run a cool hashtag campaign for your blog, for a giveaway, for your birthday....well you name it! :) Hashtag campaigns are cool! Walls.io helps you collect and showcase the best posts, photos or videos from Facebook, Twitter, Instagram & others by hashtag or from specific profiles.

Here's how it can look like: https://walls.io/7DxXgy4ph

You can get your free account here.

IFTTT

IFTTT (If This Then That) is a free service that allows you to automate tasks between applications and social networks. It helped me grow my Twitter followers and it mkes my online marketing work so much easier with all the integrations it offers. I will not write here a long description about it. PCMAG has here The 110 Best IFTTT Recipes. 

You can join IFTTT for free here.

Facebook

Use your Facebook profile and Facebook Page to promote your blog and freelance writing business. Both allow you to connect with people in different ways - with profiles, you can have public updates that you share with subscribers and with pages, you can have fans and use advertising options like Sponsored Stories and Promoted Posts to get your content seen by an even larger audience.

Facebook Ads

In addition to using Sponsored Stories and Promoted Posts, try using Facebook Ads to get your page or freelance writing portfolio in front of potential clients at companies you would like to write for.

Quora

Quora is a great network to use to build authority in your niche by answering questions, drive traffic to your blog by including links to posts as references to answers you share, and find new topic ideas by looking at the questions people are asking. You can also get yourself some cool links from there.

Don't stress too much about the fact that they have rel=nofollow attributes. These links will bring you relevant traffic and they will pass on trust to your website. You have a lot to win and nothing to lose if you invest a bit of time in Quora.

LinkedIn

LinkedIn is the top social network for professionals. As a freelance writer looking to work with other businesses, it's essential to keep a current profile and active account. Some ways to attract freelance writing clients on LinkedIn is to use LinkedIn Answers and Groups to interact with people in the industries you write about. LinkedIn Ads are also a good way to go to get your profile or portfolio in front of specific companies that you want to write for. Hint: look at LinkedIn company pages for the businesses you write for, see what they classify themselves as, and target your ad towards businesses in similar categories.

Twitter

Twitter is an easy social network to use to connect with other bloggers and potential freelance writing clients. You can also use their new ad network to promote your account and tweets to help get more exposure for yourself and your content.

Free Online Marketing Tools - Social Media


Free tools for more technical online marketers

Filezilla

Filezilla is a free FTP utility that you can use to upload files to your website. If you use WordPress themes, it's a must to have on hand to backup your custom functions file before editing it just in case you break your site and need to restore the original file.

You can download Filezilla for free here.

Pingdom

Pingdom allows you to monitor your website and get email alerts any time it is down. You can get a free account to monitor one domain, but it also has a lot more fancy features. This way you can make sure your website is always up and running so you can continue to get business.

Sign up for the free version of Pingdom here.

Sublime Text

For those who like to do a bit of coding, Sublime is a free tool for Windows that allows you to edit PHP, .htaccess, XML, and other files and save them without the extra formatting that will mess up the functionality. Great for those editing WordPress themes, custom tracking pixels, and other website files.

You can download Sublime Text here.

Image Editing Tools

GIMP

GIMP is a free cross-platform image editor available for GNU/Linux, OS X, Windows and more operating systems. I use it mostly to crop and resize images for blog posts, but it can really do so much more.

You can download GIMP and learn how to use it with their easy tutorials here.

Paint.NET

With layers, filters and plugins, Paint.NET will make your photos shine

Sometimes it's best if your photo editor isn't overloaded with bells and whistles. Paint.NET's simplicity is one of its key selling points; it's a fast, easy to operate free photo editor that's perfect for those little tasks that don't need the sheer power of GIMP.

It has nothing to do with Microsoft's Paint editor. It has added essential editing tools like layers, an undo history, a raft of filters, numerous community-created plugins, and a brilliant 3D rotate/zoom function that's useful for recomposing images.

You can download Paint.NET here.

If you need professional design tools, then Adobe's Creative suite is the way to go. But if you\re just doing marketing like me, you'll need some simple image-editing hacks from time to time. And you can do it all for free.